Taking advantage of low rentals, Home Decor and lifestyle products company, Rosebys Interiors India Limited is ramping up its retail presence in the country.

Having forayed into the country after being bought by Gujarat Heavy Chemicals Limited (GHCL), UK-based leading home furnishings and adornments retail chain Rosebys will be launching atleast 20 stores in Gujarat in the next 12 months.

The company is setting up a pan India network of franchisee stores in the coming months and is expected to open around 150 stores by March 2009. Rosebys had kick started its Indian retail operations last month by launching its stores in the state of Punjab, where it simultaneously opened six stores.

Amidst the current economic slowdown, the company has set aside an investment of Rs 150-200 crore for marketing and promotion of its stores. Spread across an area of between 600 sq ft and 1,200 sq ft, the stores will be positioned as 'affordable premium' targeting young working women.

The organised Indian retail market is fast growing and is expected to touch $12 billion by 2015.

Rosebys would target the organised retail which has a negligible penetration in the overall retail space market in the country, said Banerjee.

Apart from India, the store is looking at other markets like South Africa, Poland, Romania and Vietnam, he added. Meanwhile, the company is also in the process of restructuring its 320-odd stores in the UK.

Rosebys was acquired by Sanjay Dalmia led GHCL for $ 40 million in 2006.

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