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| Samsung aims multi-fold surge in LED TV sales in India |
| Barun Jha/ PTI / New York Aug 07, 2009, 16:10 IST |
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South Korean electronics major Samsung, seeking to capitalise on the shifting consumer behaviour and its first-mover advantage in the Indian LED TV market, is targetting a four-fold surge in sales of these next-generation televisions by next year.
"We expect 10 per cent of our flat-panel sales in India to come from LED TVs by the end of this year, which is expected to double by next year," Samsung's South West Asia President and CEO Jung Soo Shin said here.
Jung was speaking to reporters after the launch of three new LED TV models for India at the Samsung Experience store here. It was for the first time that Samsung was doing an international launch of the models for the Indian market.
LED (light emitting diode) TVs contributed about five per cent to Samsung's overall flat panel sales in the country during the first half of this year.
Relatively costly, LED TVs are about one-inch thick and use LEDs as their primary light source, as against the traditional Cold Cathode Fluoroscent Lamps (CCFL) used in the LCD (liquid crystal display) TVs, giving the customers better picture quality with lower energy usage.
With the launch of the three new models, Samsung has increased its portfolio of LED TVs to seven in India, which are priced in the range of Rs 69,990 to Rs 3,00,000, with the screen size ranging between 32 and 55 inches.
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