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| Saving for child education top priority for parents: survey |
| BS Reporter / Mumbai/ Ahmedabad Dec 24, 2009, 00:31 IST |
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Parents in Ahmedabad seem to be more concerned over child education. This could be gauged from the fact that around 99 per cent parents in the city accorded high priority to saving for a child's education.
A research report on the saving habits of young parents in Ahmedabad and across India reveals that for 99 per cent of the parents surveyed in the city school education is a key driver for savings for their children's education.
"Around 63 per cent of parents begin investing for the future education even before the child turns three years old," said the study titled 'Aviva Young Scholar Insights'.
The research was undertaken by Indian Market Research Bureau (IMRB) on behalf of Aviva in 10 cities of India, including Ahmedabad, Delhi, Mumbai, Chennai, Kolkata, Bhubaneshwar, Lucknow, Bengaluru, Hyderabad and Kochi.
Around 60 per cent parents gave priority to a child's future over their retirement or protection.
"As the survey suggests, parents in Ahmedabad believe education is insurance to secure brighter future for their children. This is reflected by the growing urgency among parents to combat the rising cost of education and provide for holistic education for their child," Rishi Paiparaiya, director, bancassurance and business partnerships, Aviva India said while releasing the findings of the report. Around 58 per cent respondents believe in child plans by insurance companies to secure their child's future.
As many as 94 per cent parents in Ahmedabad and 77 per cent across the country believe that the cost of education for their kids would be far more higher than it is today.
Nearly, 67 per cent parents in India placed education for children ahead of their retirement or protection in financial planning done by them.
The findings of the study were based on 2,250 face-to-face interviews, of which 250 were in Ahmedabad.
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