Channel Guide India has entered into a tie up with Hathway - a major MSO's in Mumbai, Delhi, Pune - for telecasting its premium english movie channel - CINEWORLD - in Mumbai.
According to a release issued by Channel Guide to the BSE, the company and Hathway have also agreed for the strategic promotion of CINEWORLD with Hathway's digital set-top boxes in the market.
While the company is also looking at other MSO's like Incablenet for Mumbai, Citi Cable network in Kolkatta and other major cities in India, it also proposes to take advertisements on its premium channel advertisers and sponsors would be approached through media buyers and planners, the release said.
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