Tata DoCoMo will not withdraw any of its newly-launched schemes even after the end of the mandatory six-month period, putting industry speculation to rest that these are only promotional offers.
According to the Telecom Regulatory Authority of India norms, every scheme from an operator has to run for at least six months.
“These are not promotional tariffs, and the schemes are here to stay. While most of the schemes have been rolled out to rope in customers for our newly-launched GSM services, no one can deny that these are beneficial to the subscribers,” said Tata DoCoMo President Deepak Gulati. Tata DoCoMo is the GSM brand of Tata Teleservices Ltd, in which Japan’s NTT DoCoMo holds a 26 per cent stake.
“We will also launch an array of such schemes which are relevant, useful and pioneering for the customer in the next couple of months,” he said. He gave no detail.
Tata DoCoMo had rolled out an array of schemes in the past two months, after its launch of GSM services across 18 circles. While the company termed these schemes “game changers”, the industry termed these “disruptive”, as these would result in erosion of sector revenues (if others did likewise) by 15-20 per cent.
One of the major plans rolled out was the per-second billing, which is against the industry practise of billing per pulse rate (60 seconds is considered a pulse).
After which it launched another scheme where there was a fixed charge per call. Tata DoCoMo then extended its one-second billing scheme to SMS, with it rolling out a plan wherein an SMS would be charged based on the characters sent. This was also breaking away from the conventional scheme of charging per SMS, irrespective of the characters.
Tata DoCoMo also rolled out schemes that does not charge for the first 30 seconds while downloading caller-ringback tunes (CRBTs). Calls to download CRBTs are charged by other players at Rs 6-15 (depending on the company and plan) per minute. Free voice mails, free rentals and free missed call alerts were other schemes it had launched.
On the number of subscribers added by the plans, Gulati declined to comment, beyond saying there is “tremendous customer affection”.
the service which docomo renders to me specially is really tremendous. thank you so much for this kind of restless service for the customer like me because i am from another state studying in one state so it is really a help for me to have contact with my own relatives, friends and colligues. thank you so much.
yes docomo is absolutely rockin in the telecom market..also they are spreading thr fragrance among the customers by comin up wit the animation contest..n the reward for the best animation is 1 lakh rs..i think the participants hav already posted thr work..
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