BS Reporter / Chennai/ Hyderabad Mar 01, 2010, 01:42 IST
Simmons, an Atlanta (US)-based premium bedding (mattress) manufacturer, forayed into the Indian market with the launch of its first store in Hyderabad on Sunday.
“Our idea is to tap the high networth individuals in the upmarket areas, and expose those who work in multinationals to international brands,” Rajesh K Manghnani of Seating World, an exclusive distributor to Simmons’ products in India, told mediapersons.
Stating that the Indian premium mattress market is in a nascent stage, Manghnani said Seating World would be opening four more ‘Simmons’ outlets – each having a carpet area of 3,000 sft – in Mumbai, Delhi, Chennai and Bangalore in 12 to 18 months.
“We hope to sell 30 pieces a month from each of these stores,” he said, adding Seating World is expecting to garner revenues of Rs 25 crore in the next two years.
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