Servion Global Solutions (SGS), the Chennai-based contact solutions company is restructuring its business into five separate strategic business units (SBUs) and is targetting a revenue of $14 million for 2004-05.
The plan is part of SGS strategy to organise its business geographically for greater accountability, bottom line focus and increased product focus. The earlier structure was function oriented and had separate sales, delivery and support heads.
“The SBUs of US, Europe, Middle east, Asia-pacific region and India will aim to achieve operational efficiency, boost growth, expand into new markets and act as a separate companies,” said K, Balakrishnan, managing director and CEO, SGS.
The new SBUs will have separate heads for each of the regions who will be responsible for the overall revenue growth for each region and report to the CEO of SGS. “ The SBUs will have their own budgets, revenue targets and all of them will be self-funded except UK,” added Balakrishan.
SGS is targetting 30 per cent of its revenues to come from software products and has already deployed the biggest speech application product in the world at US Airways and United Airlines leveraging their relationship with Scansoft Inc, a company which builds speech engine software.
In India Air India and southern railways have signed on for SGS’ speech application software services. SGS is also planning a IPO in two years to fund its future plans to build its brand outside India and create better marketing infrastructure.
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