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Shell targets 13% market share in lubes space
Press Trust of India / Kolkata Sep 09, 2010, 19:30 IST

Energy major Shell India today said it is targeting a market share of 13 per cent in the Indian lubricants market.

"At present, out market share in India is at 7 per cent. We will like to take it to our global levels of 13 per cent," Donald Anderson, country head (lubricants) told reporters here today.

He said that besides the segment which caters to the automotive industry, the company is keen to focus on other sectors like metals, mining, power and construction.
    
Anderson said that the Indian lubricants market is growing at a rate of two to three per cent.
    
With a production capacity of 100 million litre per annum at its Taloja plant near Mumbai, the company also exported a small portion.
    
To a query, he said Shell India is also looking at the aviation lubricants market.
    
"We want to grow the aviation lubricants market along with the aviation fuel business," he said.
    
Having no refinery in India, the company at present sourced aviation fuel from its arrangement with MRPL and also from imports.
    
Shell India had OEM arrangement with the likes of Ford, Hyundai, M&M, Maruti Suzuki and others.

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