Business Standard
Wednesday, Feb 15, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||||||Life & Leisure||| 
 Section Home | People | Features | Enterprise | Columnists | Gadgets & Gizmos | Travel | How to Spend It | Book Review | Leisure & Sports
Home > Life & Leisure
 

Slumdog to catwalk
Archana Jahagirdar / New Delhi Mar 19, 2009, 23:06 IST

Designers Ashima and Leena will get children from the Oscar winning film to showcase their creations on the second day of Wills India Fashion Week.

Most designers turn to Bollywood leading ladies to walk the ramp for them during fashion week, but Ashima and Leena Singh have decided to use Azharuddin and Rubina, who played the youngest Jamal and Latika in the Oscar winning film Slumdog Millionaire, for their show on the second day of the Wills India Fashion Week (WIFW). Leena Singh, one half of the label Ashima-Leena, said, “When Azhauddin and Rubina came back from the Oscars and then went back to their slums, our hearts went out to them. We want to keep their glory alive.”

 Click here for Cloud Computing
 
The designer duo have so far resisted the temptation to use any celebrity to walk the ramp for them during previous fashion weeks. “When people would ask us about which celebrity we would be using for our shows, our response would always be, ‘Our clothes are the real stars’”, Singh added.

The duo’s effort for these two children will not end with the show. “We are launching Ashima-Leena Jai Ho Foundation with this show, ” Sinmgh announced.

The foundation will work with Khushii and hopes to help educate poor children. Adds Singh, “There must be several Rubinas in the slums and hopefully this foundation will reach those children and help them wih their education.’

Their effort is likely to be supported by FDCI, with the apex body’s president likely to present a cheque for the foundation. Singh is also hopeful that the others involved will donate for the Ashima-Leena Jai Ho Foundation.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Nifty ends above 5,500
- GoAir gives aircraft engine order to P&W
- Doing business in emerging economies: panel discussion at NILF
- Stir up passion for financial inclusion: RBI to bankers
- P&G files complaint against HUL's latest Rin ad
  Read Business news in 
- Now property search gets more exciting than ever before!
- IndianOil Citibank Card at Zero annual card fee
- Save over Rs.3000 with IndianOil Citibank Card
- We live for our family. have you secured them?
- India's No. 1 Property Site. Click here to know more..
- Diseases earlier, Saving Costs, Extending Lives. Know More..
- Enjoy the journey as much as the destination. click to know more..
- Exim Bank Conclave on India - Africa Project Partnership. Know more..
- Medium-sized businesses are the engines of a smarter planet.
- Be part of it The World's Largest Aircraft.
- Creating Wealth made simple the SIP way. Know more..
- Only Developer to give a guarantee on time space & rate.
- Office 365 for professionals and small businesses.
- Buy Your Property with Our Triple Guarantee in India.
- Improve Patient Care & Experience. Click here to know more
- Win a Business Class Ticket to Europe..Know more..
-  Introduce a New Automotive Luxury Car.. know more
- Health is Wealth..... Insurance + Savings... Know More...
- Making lives better through Social Innovation Business..
Sorry, comments to this story are closed
Latest Messages
SmartInvestor+ E-zine
  Pay Rs.747/- for 3 years and
  get a branded watch FREE

  Subscribe Now
Most Popular
Read
E-Mailed
Commented
   
- Pvt carriers free to fly into Air India territory
- BSE Q3 net dips 23% on market making spends
- Shyam Saran: Changing climates of governance
- Subir Roy: Creating affordable urban capacity
- Now, leasing a Merc is cheaper than buying
 
 More  
New Ipad Application
 Business Standard's all new IPad  App
 Click here to download for free
  BS Specials  
    Full coverage of elections in Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa
  Hot Searches  
 
IRFC bond |  Antrix-Devas |  Rafale fighter |  Junglee |  IPL 5 |  Dhanlaxmi Bank |  Thomas Cook |  TCS |  Sarfaesi Act |  Vodafone |  Aakash tablet |  Sodexo |  Rupee |  Samsung Galaxy Note |  Kingfisher Airlines |  Silver |  Provident Fund |  income tax refund |  Anna Hazare |  iPhone |  Reliance Industries |  SEBI |  BSNL |  BSE |  NSE |  Mukesh Ambani |  Anil Ambani |  Infosys |  Pranab Mukherjee |  Sonia Gandhi |  Rahul Gandhi |  New Pension Scheme |  Reliance |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  B-School |  Sensex |  Tax calculator |  Home Loan |  Personal Finance |  inflation |  oil prices |  Barack Obama |   
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
FOR HOT PRODUCTS
BS Bazaar.com
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us