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| Standard Chartered launches new Priority Banking offering | | Exclusive new product suite; Relationship Managers strength to double |
| Announcement / Banking Aug 19, 2009, 20:59 IST |
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Standard Chartered Bank has launched a new enhanced Priority Banking offering for India’s increasingly sophisticated and discerning banking customers. The new services combine highly customized financial solutions covering banking, borrowing, protection and investments, exclusive new products such as the Visa Infinite Card and a rewards programme, along with a high level of service that meets our customers’ needs for exclusivity, expertise and responsiveness.
Customers will be serviced by a dedicated relationship management team comprising qualified and trained relationship managers (RMs) backed by experienced product experts in the areas of investments, foreign exchange, insurance and lending.
Additionally, customers can access the full range of services from dedicated support at Priority Banking branches, call centres and other touch points around Standard Chartered’s international footprint. Standard Chartered will double its team of Relationship Managers in India over the next 12-18 months, hiring around 120 RMs. Over the eight key markets where Priority Banking services are being revamped, Standard Chartered will enhance its RM network by an additional 850.
“Standard Chartered’s new enhanced Priority Banking services re-defines the way affluent Indian customers bank,” said Shyam Srinivasan, Head of Consumer Banking, Standard Chartered Bank. “These customers are sophisticated, international, financially savvy, very busy and very discerning about how their individual and family wealth pool is managed. Standard Chartered Priority Banking brings these customers world class services personalized to meet their needs across borders in a manner that is seamless, efficient and convenient.”
India is one of the first countries in which Standard Chartered is rolling out the new Priority Banking proposition, others being China, Hong Kong, Malaysia, Singapore, Taiwan, Korea and United Arab Emirates. The demand for such services in these key emerging markets is growing very rapidly.
Mee Har Foo, Global Head, Group Premium Banking, Standard Chartered Bank, said, “The Priority Banking segment is a sweet spot in Asia as the financial needs of this segment have been underserved. Standard Chartered is uniquely positioned in the current market. There is no better time to introduce our refreshed Priority Banking offering and serve our customers’ unmet needs. We are investing in people, systems, products, footprint and branding, including hiring additional 850 relationship managers”
Neeraj Swaroop, Regional Chief Executive, Standard Chartered Bank, added, “The re-energising of Standard Chartered’s Priority Banking symbolises the re-energising of the Consumer Banking Business as a whole. Priority Banking is a big part of the Consumer Bank. Its highly customer-centric approach will lead to more holistic relationships with our customers, with better product development and risk management.”
Standard Chartered Bank in India
Standard Chartered Bank is India’s largest international bank with 90 branches in 33 cities, a combined customer base of around 2 million retail customers and more than 2,000 corporate and institutional relationships. Key businesses comprise Consumer Banking, including deposits, loans, wealth management, private banking and SME banking; and Wholesale Banking, which includes cash transaction banking, treasury, corporate finance and custody services. For more information, visit www.standardchartered.com
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