With at least 50 episodes planned for the first season of reality show Sach Ka Saamna, the recently launched reality show on Star Plus, Star TV India is hoping to regain its number-one position among the 12 to 13 Hindi general entertainment channels (GECs). This is because the average show ratings of its first three episodes (telecast so far) have made it the second most watched show on the late night time band among the Hindi GECs, says aMap, an overnight ratings agency that tracks viewership ratings.
The average ratings for Sach Ka Saamna in the 10:30 p m to 11 p m timeband for the three episodes stood at 3.1, higher than the corresponding show on Colors but marginally lower to Zee TV, says the aMap data. The TAM data for the last week is awaited.
Sensing the initial buzz around the show, the broadcaster is said to have delayed launching some of the other reality shows for some time so as to focus on Sach Ka Saamna, say company insiders.
Sach Ka Saamna is also crucial for the fortunes of Star Plus because based on the weekly gross ratings, the channel has been dislodged from its leadership position among the Hindi GECs for three weeks in a row, a first for the broadcaster in almost a decade. Coupled with that, Star India’s financial performance for 2008-09 may have also slipped by 8-10 per cent on the advertising revenue side, as an outcome of overall slowdown and intense competition from rival channels like Colors and Zee TV, say industry experts.
“The success of Sach Ka Saamna is crucial for Star India’s overall performance, else it will continue to witness an errosion in its weekly ratings amidst the intense competition from rivals like Colors and Zee TV,” says an industry expert. Both Colors and Zee TV have been at the top position in the Hindi GECs in the last three weeks, while Star Plus has been at number three and number two position, according to gross ratings data provided by TAM Media, the TV ratings agency.
Commenting on the response the show has generated, Uday Shankar, CEO, Star India said, “Like any new show, we want Sach Ka Saamna to do well. It is an experimental show and it is doing well. We have sold out the airtime on it already.” Sach Ka Saamna has got six sponsors including Nokia and Sprite.
However, big advertisers and media planners have adopted a wait-and-watch policy before looking at buying airtime on the show. “It is indeed a bold show for the Indian sensibilities. While spot buys should not be a problem for the advertisers, I have my doubts if large advertisers will look at a sponsorship association with the show,” says Santosh Desai, CEO, Future Brands and an expert on advertising, branding issues. Echoes Anita Nayyar, CEO, Havas Media, a large media buying agency, “Spot buys are a function of the reach and popularity of a TV show. But it is a bold show and can attract large viewership for its bold content.”
The show based on the quiz format has been controversial in most of the 23 countries in which it has been telecasted. In the show, the contestents are asked 21 varied questions about their personal and professional life. The correct answers are determined by the results of a polygraph test done on the contestants before the show is filmed.
The prize money for correctly answering all the 21 questions is Rs 1 crore. However, in the entire history of the show being aired in 23 countries, no contestnant has won the prize money anywhere.
This is a quite different show than the other REALITY SHOWS on TV. I want to be a participant for such a DARING SHOW.Please give me a chance to be on your show.
My name is Master Sunny Dhall I am a student of MCA & I want to participate in the programme of sach a samna how can i participate in this programme pl mail me the rules of the programm.
hi sir i m jasbirsingh i am realy n heartly lyk your show.why i m participate sach ka samna n my life such all india show my sych my mob. no 09451096727..... thanx
hi sir
i am nilesh patel i am realy like your show that why i am participate such ka samna and my life such all india show my sych my mo. no 09870787257
sach ka samna shows us the what the reality show is. I always stick to starplus when i switch on this channel at 10.30pm on Monday to Friday. I m very much eager to participate on this reality show.
I don't find the show as much interested because the type of questions u ask in the show are thrilling but most of the questions are expected one and same with the answers as reality comes on the face of the person who is sitting next to Mr.Rajat. and above all no one has won even a single penny from the show but lost the trust of many around him.
Good show for new generation,who always stay roof of lie.show gives new insperation to face Truth of our life.show should not be banned through high court.I appriciate all participent and their families who faces truth.we had learn to our children from by bith to speak Truth,then why we not face this truth with our families? we should become Brave and Bold.
shanoomathur@yahoo.co.in
Format of the show is very good, but questions asked over the show are not relevant. Some of the questions asked are not about the past of the participant rather they are the temptations (Where body always reacts positively, which will reflect in polygraphy test however thinking of this as unethical, participant says NO to it and ends up losing the money and ends up losing trust of his/her closed ones)
Questions format should be talking about the past of the participant rather than giving him/her a situation and asking him/her how he/she will react on it.
This serial is a very bad influence on society. All it can achieve is the breaking up of families and relations. Why are people so cheap minded that they want to risk losing their near and dear ones for money???
But of course, our media, which only knows aping Western concepts, couldn't care less about its influence on people.
Posted by: prashant
September 11 , 2009, 20:25 IST
this show is realy good and who dont see the show then put off the tv
Content Guide
With at least 50 episodes planned for the first season of reality show Sach Ka Saamna, the recently launched reality show on Star Plus, Star TV India is hoping to regain its number-one position among the 12 to 13 Hindi general entertainment channels (GECs). This is because the average show ratings of its first three episodes (telecast so far) have made it the second most watched show on the late night time band among the Hindi GECs, says aMap, an overnight ratings agency that tracks viewership ratings. 
