Sun TV Network today said it has appointed Ajay Vidyasagar as Chief Operating Officer of the company with immediate effect.

Prior to this, Ajay Vidyasagar was the President of STAR India.He has over twenty years experience in brand management, content creation, the company said in a filing to Bombay Stock Exchange.

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He has been responsible for numerous new initiatives that include affiliate relationships with brands like Disney and Hungama, merchandising and interactive media business.

Sun TV Network, a leading television broadcaster in the country, operates 20 satellite television channels across four languages including Tamil, Telugu, Kannada and Malayalam.

Currently, it airs 42 FM radio stations across the country, it said.

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