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| Syabse 365 to provide SMS notifications and mobile marketing services |
| Announcement / Corporate Nov 04, 2009, 20:30 IST |
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Global Mobile Messaging Reach and Mobile Commerce Services Enable Enterprises to Maximize Potential Of Mobile Economy
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, recently announced it will provide services to enable The Western Union Company (NYSE: WU), a global leader in money transfer, to interact with and engage its consumers with SMS-based notifications and mobile marketing campaigns.
Sybase 365 delivers SMS-based messages to Western Union loyalty card members who send money transfers from nine countries worldwide, including Belgium, Denmark, France, Gabon, the Netherlands, Poland, Russia, Sweden and the U.K. SMS notifications are available in the senders' preferred languages, including Swedish, Dutch, Danish and French. When consumers send money, they can receive an SMS message confirming the funds have been paid out. The service will be extended to Western Union Gold Card members in six additional countries by year-end.
Sybase 365 will also deliver SMS-based messages to Western Union consumers who have opted-in to receive offers such as coupons, promotional codes and additional information on products and services.
"There are now more than 4 billion mobile phones in use worldwide," said Gail Galuppo, Executive Vice President and Chief Marketing Officer for Western Union. "In select markets, we are already putting the power of Western Union in our consumers' hands by offering transactions via mobile phone. By furthering our agreement with Sybase 365,we are able to bring even more value to our consumers by notifying them that their funds have been received and by offering discounts and special offers directly on their mobile phones."
"Sybase 365 global mobile messaging reach and mobile commerce services allow enterprises to maximize the potential of the mobile economy," said Marty Beard, President, Sybase 365. "This service is a perfect example of how companies can leverage our multi-faceted offering to reach and engage customers effectively through the mobile device."
This agreement builds on an alliance with Western Union announced earlier this year, where Sybase 365 was selected to participate in Western Union's Digital Vendor Program with its mWallet and mBanking Platforms. Facilitating mobile finance initiatives in Latin America, Africa, the Middle East and Asia, such programs will help build the mobile finance ecosystem benefitting enterprises and end-users worldwide.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta and Pago Facil branded payment services, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. Western Union, Vigo and Orlandi Valuta operate through a combined network of more than 400,000 Agent locations in 200 countries and territories. In 2008, The Western Union Company completed 188 million consumer-to-consumer transactions worldwide, moving $74 billion of principal between consumers, and 412 million consumer-to-business transactions. For more information, visit www.westernunion.com.
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovativetext messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com
Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. indicates registration in the United States.
Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. new and expanded business relationships and products are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.
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