Tata Elxsi Ltd, a leading embedded product design and engineering company, today said its plans to aggressively pursue projects in the automotive and aerospace sectors this fiscal.       

The company said its development centre in Thiruvananthapuram focuses on supporting automotive and aerospace customers for high-reliability and mission critical embedded software, hardware and systems, helping them reduce time to market and cost of product development.    

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With electronics, electronic design services, software and production activities shifting to low-cost countries, India is expected to emerge as a major player in the automotive industry, the company said in a statement.    

The Thiruvananthapuram centre works on advanced automotive technologies including hybrid and electric hybrid vehicles, setting up virtual test environment and executing virtual tests, designing ECUs for various applications including 'AUTOSAR' compliance, and deploying model based design strategies for developing production code.

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