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| Tata Indicom launches 'Nano Ganesh' for rural farmers |
| BS Reporter / Ahmedabad Jul 10, 2009, 17:20 IST |
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Telecom service provider, Tata Teleservices(TTSL), has launched a new product offering, especially for the rural community. Under a project named as Nano Ganesh, TTSL will be offering services that allows the farmers to operate their irrigation pumps from remote location without having to travel tens of kms to and fro daily. The telecom service provider has tied up with Ossian Agro Automation to offer remote device access to regulate the irrigation systems.
According to Naveen Bhasin, chief operating officer, Gujarat, Tata Teleservices Limited, "Tata Indicom is first operator in India to partner with Ossian Agro to offer remote access to irrigation pumps using a mobile phone Nano Ganesh — a radical move to save electricity, time, money and resources like water. We have launched a pilot project as part of the inauguration at Sojitra in Anand district of Gujarat."
Under the service, farmers will have to buy Tata Indicom mobile connection and a mobile modem that will be attached to the starter of the pump set. After registration, the subscriber (farmer) will be provided with a unique code number. Using the mobile handset, the farmer can remotely switch on and switch off the pump set with the assigned code number. The farmer can also check the on/off status as well as the availability of power by a particular tone.
"This service is exceptionally functional in order to save lot of time and energy in the regions that have erratic power supply," added Bhasin.
The subscriber shall be charged Rs 2,700 for the device and additional for the handset that offers lifetime validity. The service comprises two handsets that shall be provided with the bundled offer — one installed with the device and the other remains with the farmer. All calls made to the pump by the Tata Indicom mobile shall be free whereas the other calls charged as per the tariff plan given to the subscriber.
Talking further about the launch, Bhasin said, "We are extremely delighted to partner with Ossian Agro Automation for launching Nano Ganesh. With Tata Indicom network support, the farmers can remotely access their irrigation pumps which will help them improve productivity, and save electricity costs and have better return on investment. Through our various rural initiatives like Sahayak, MKrishi, and Nano Ganesh amongst others, Tata Indicom is constantly innovating and devising new techniques to reach out to the basic needs of rural India."
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