Close on the heels of Tata Docomo’s ‘pay-per-second’ offer, dual-technology telecom service provider Tata Teleservices (TTSL) today unveiled a ‘pay per call’ plan under its CDMA brand Tata Indicom.
The newest product offering from the house of Tatas breaks completely from the usual pulse of one minute, charging subscribers a fixed charge on a per-call basis – at Re 1 for all local calls and Rs 3 for STD calls – regardless of the duration of the call. SMS would be offered at a special price of 50 paise for both national and local messages, S Ramakrishna, TTSL regional chief operating officer (Andhra Pradesh and Orissa circles), told mediapersons here.
The pay per call plan is initially being introduced on the pre-paid platform, and all subscribers who opt for it will be charged a daily fee of Re 1 to avail of the tariff option. The service is available on all new Tata Indicom connections for Rs 99 with a validity of 10 years, and on one-time recharge of Rs 96 for existing customers.
“The idea is to have one plan across all circles and break away from multiple confusing pulse rates and tariff plans. Our ‘pay per call’ will now end the counting of minutes. Our business is continuing to grow and this new plan will only complement the Docomo offer,” Ramakrishna said.
With the new offering, volumes are going to increase and there would be added pressure on TTSL's network. The company is prepared for that, he added.
Yeh, i have tried to analyze the math behind this calculation, and you can read it here at http://reviewunit.com/tariff-review-logic-behind-tata-indicoms-pay-per-call-plan/
As per my perception, i found 9 reasons why tata has played this move :)
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