Tech Mahindra today entered a strategic alliance with UK-based mobile entertainment and information distribution firm, WINplc to jointly develop next generation mobile platform. Tech Mahindra said that initially, the two companies would also look to develop joint go-to-market strategies in key Asian markets.

"WIN has been a leader in providing  VAS services in Europe and their expertise in delivering information and entertainment to mobile phone users in has great replication potential and can be integrated into broader outsourced service offerings and other efficiency tools for large enterprises," said Jagdish Mitra, CEO CanvasM ( Tech Mahindra's VAS subsidiary).

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"We will migrate all our existing customers across to the new platform in the next 12 months and at the same time embark on a programme with Tech Mahindra to take our extended capability to a wider audience," said Graham Rivers, CEO, WINplc.

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