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The Strategist Quiz (#080)
Gaurav Sri Krishna / New Delhi January 6, 2009, 0:28 IST

  1. Which ad agency was behind the line “When it rains it pours, a diamond is forever, I’d walk a mile for a Camel”? 
     
  2. Name the vehicle that was designed/made in 75 days flat during the World War II. 
     
  3. Which company’s returnable containers were used in a game called Far Away? Manufactured in different locations, the name of the place was mentioned on them. The winning player was the one who had the container which was made at the farthest location from the place or city where the game was being played. 
     
  4. Name the aircraft that was the first to fly from England to India in 1919. 
     
  5. Name the organisation that began in the UK as a radio show aimed to give consumers an insight into the brands that touched upon their lives. 
     
  6. What is the term used in marketing parlance when goods are supplied to retailers for display on racks on the condition that the supplier takes back the unsold stock? A deadline is normally set for returning the unsold stocks. 
     
  7. In 1642, his invention helped his father who was the president of the local court of exchequer in Paris. He also initiated the world’s first bus service that was inaugurated in Paris in 1662. Identify the person. 
     
  8. The founder of this company wanted a “dignified but flippant” symbol for his new business. His secretary suggested an animal and another employee was sent to London Zoo to make some sketches. Seventy-four years in existence, this company’s animal logo is still one of the most recognisable ones in the world. Name it. 
     
  9. What is the connection between notebook computer brands Jeep, Sweet Pea and Takefu Knives? 
     
  10. Identify this logo. 

 

Ten all-correct entries will receive a copy of John Mariotti’s Marketing Express, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 7 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

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SONI February 07 , 2009 ,13:31 IST
Pandit Jawahr Lala Nehru And The Peasantry - For Sale (Rs. 125) Author: RAVINDRA Edition: 1 Location of Book: NEW DELHI Phone: 09958141362 Book Owner: singhb
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