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The Strategist Quiz (#105)
Gaurav Sri Krishna / New Delhi June 30, 2009, 0:27 IST

  1. Which company’s stated vision is to “be the largest and No. 1 electric vehicle manufacturer in the world by the year 2011”? 
     
  2. Which confectionery brand gets its name from a play written by the author of Peter Pan? 
     
  3. Name the microprocessor that was proclaimed to be the fastest on the planet in 1992. 
     
  4. Which soft drink brand was phased out in 2000 to make way for Sprite in the Indian market? 
     
  5. This company’s Russian abbreviation is OAK, by what name is it otherwise known? 
     
  6. The Invisible College of the 1600s is better known as what today? It is generally linked to the concept of crowd-sourcing in today’s Internet era where ideas are contributed by amateurs. 
     
  7. Who articulated his company’s business purpose as: “We try never to forget that medicine is for the people. It is not for the profits. The profits follow and if we have remembered that, they have never failed to appear”? 
     
  8. Whose brands were Wall Street, Scabal and Old Trafford? 
     
  9. Competing in existing market space, beating competition, focusing on existing customers, exploiting existing demand are all constituents of which strategy? 
     
  10. Whose new mascot is this?

 

 

 

Ten all-correct entries will receive a copy of David Bolchover’s The Living Dead: Switched Off, Zoned Out — The Shocking Truth About Office Life, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 1 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

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