Gaurav Sri Krishna / New Delhi Oct 13, 2009, 00:29 IST
What is the term used to describe a person working for a group or cluster of different employers, or job and a business, or whatever combination comes together best for him or her? It involves the expansion of the concept of freelancing beyond that of self-employed professionals.
Who are budtenders and where are they employed?
The first frequent flyer programme was invented by marketing executives of a now defunct airline. Name it. American Airlines was the next to follow in 1981.
The first disabled doll on a wheelchair was introduced as a companion to an able character already being sold. Name the doll and the year it was introduced.
Whom did Martin Cooper, the inventor of the cell phone, strategically make the first cell phone call to?
This large multinational had a firm dress code under its founder and beards were prohibited until 1945, when a bearded Herbert Grosch joined this company as its second scientist. Name the company.
Which company is planning to launch a brand called AdeZ in a year’s time in India?
Which company’s global internship programme is called InStep?
In the 1980s, who had launched a soap called Vigil in India?
Identify the logo of a chain that recently won a trademark case against one of the world’s largest American companies.
Ten all-correct entries will receive a copy of Steve Yastrow’s Brand Harmony, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 14 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.
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