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| Tourism ministry coins new slogan |
| Press Trust of India / New Delhi Dec 30, 2008, 13:58 IST |
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In a bid to attract more foreigners, Tourism Ministry has coined a new slogan 'Your search ends here' as part of its aggressive Incredible India campaign across the globe.
"We have decided to add a new dimension to the Incredible India campaign using a new tagline - Your search ends here. This will be used extensively alongwith our Incredible India logo abroad," said Leena Nandan, Joint Secretary, Tourism Ministry.
This will enhance and reinforce the perception about India as a multifaceted destination, she said. Besides the slogan, the Tourism Ministry has also launched a massive exercise in several countries to popularise the 'Incredible India' brand.
Ten Japanese drivers dressed in Incredible India T-shirts and Rajasthani turbans were plying on the streets of fashionable Ginza district of Tokyo for two months as part of Incredible India campaign. Besides Japan, many taxis, buses and even subway trains painted with 'Incredible India' logo plied for several days in many countries including China, Russia, Korea, the UK and the US.
The ministry has sanctioned nine mega projects at Amritsar, Bhubaneswar-Puri-Chilka, Tirupati, Dwarka, Hampi, Gangtok, Kadapa, Mahabalipuram and Ganga Heritage Cruise circuit to promote tourism in these areas. The projects are a mix of culture, heritage, spiritualism and eco-tourism in order to give visitors a holistic perspective.
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