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| Transcend's portable hard drives receive 2009 Red Dot Award | | Competing with 3,231 submissions from 49 different countries |
| Announcement / Corporate Mar 26, 2009, 20:21 IST |
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Outperformed rival products by capitalizing on winning combination of trendy looks and practical storage performance.
Transcend Information, Inc. (Transcend), an international leader in storage and multimedia products, has announced that its StoreJet™ 25M and StoreJet™ 25C portable hard drives have been awarded the prestigious "Red Dot" award for excellent design quality by the International Jury of 2009 Red Dot design competition. The judges commented favorably on the StoreJet 25M's superior shockproof design concept that incorporates an attractive anti-slip silicone outer shell and advanced military grade anti-shock technology – a combination that not only offers excellent protection against impact damage, but also prevents the drive from slipping or falling in the first place. The eye-catching StoreJet 25C was praised for its luxurious polished stainless steel case with piano-gloss finish connection panel that makes it a truly fashionable piece of technology. The judges also noted that the distinctive textured backing of the StoreJet 25C not only provides a stable non-slip base for resting the drive on a table, but also adds character and enhanced tactile feel.
Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, “We are extremely delighted but not at all surprised by the distinction that Transcend’s StoreJet 25M and 25C have received as these are truly fashionable specimens of technology that keep your valuable data safely protected inside. Transcend’s StoreJet 25M and 25C are superior to any other hard drive available in the market today and we are confident that the ever growing popularity and sales of these drives are a testimony to the fact that our customers also feel the same.”
The 2009 Red Dot Award for product design received a total of 3,231 submissions from 49 different participating countries. Faced with a great number of high quality products from top designers and first tier brands all over the world, Transcend's StoreJet 25M and StoreJet 25C outperformed rival products by capitalizing on their winning combination of trendy looks and practical storage performance.
“This is a remarkable achievement that cements Transcend's reputation as one of the world's most creative and innovative developers of high quality storage devices. Already a globally recognized leader in the digital storage industry, Transcend continues to look to the future and exploit its design resources to develop more advanced, highly artistic products for fashion-conscious consumers across the globe,” added Mr. Huang.
The international Red Dot Design Award ranks among the largest and most renowned design competitions in the world. Each year an international jury reviews and evaluates submitted products according to criteria such as degree of innovation, functionality and aesthetics. This ensures the seriousness of the competition as well as its international acceptance. The group of jurors is made up of renowned designers and design experts from all over the world who independently and impartially decide which designs are good enough to receive a red dot award. Award-winning products are put on display for the international public to admire in the Red Dot Design Museum.
About Transcend
Transcend is a globally recognized leader in the manufacture of memory products and peripherals. Established in 1988, Transcend offers a full line of standard and proprietary memory modules, USB flash drives and portable hard drives, solid-state disks, MP3 players, flash memory cards, card readers, and multimedia products. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Taiwan, and China. For more information, please visit www.transcendusa.com.
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