Tupperware India, a wholly owned subsidiary of the US-based Tupperware Corporation, has tied up with Sahara India to increase brand awareness through its bid-n-win scheme.

“We only tie up with corporates that suit our image. These relationships help us to expand our consumer base by increasing brand awareness,” Kanwar S Bhutani, managing director, Tupperware India, said.

He added that the company was exploring more such tie-ups, but no final decision had been taken as yet. Tupperware has also entered into sponsorships deals with a couple of magazines, including Cosmopolitan and Mid-Day.

Bhutani said the Indian subsidiary has almost doubled its business in India over the last two years.

He added that the increase in turnover has been achieved because the company has Indianised its products for the domestic market.

India and China are the two countries which hold maximum potential for growth, Bhutani said, adding the growth rate in India is above 30 per cent.

While the number of products have increased from 50 to 91 in the last two years, the company has started covering 38 cities compared to only 20 in 2000.

The sales force has also increased from 20,000 to 65,000 and the number of distributors from 46 to 80 during the same period, he said.

Some of the new Indianised products launched by the company over the past few months include a flask, in association with Eagle, containers for spices ‘Masala magic,’ a combination of a cup, saucer and a plate for snacks ‘Snackatiser’ and dinner sets.

The company plans to introduce a kids range this year which would be educational as well as convenient.

“However, we will continue to focus on the food preparation and food storage segment, since that is our bread and butter,” Bhutani said.