Henry Charles, executive vice president, Asia Pacific of Tupperware Corporation said, the company is looking at increasing geographical coverage in these countries. "The growth rate in the emerging markets has been around 40 per cent and we are looking at expanding in these markets", he said.
The company may also foray into Vietnam at a later stage. Tupperware India Pvt Ltd, a wholly owned subsidiary of Tupperware Corporation, is carrying out awareness campaign as part of its marketing strategy.
Kanwar S Bhutani, managing director Tupperware India said, the company will be expanding the kids and table serving ranges. Tupperware India has launched over 75 products in 20 cities in the country from 5,000 Tupperware portfolio.
Tupperware India has also commissioned a four-injection moulding machine plant in Hyderabad with an investment of $2 million to meet the requirements of the Indian market. Bhutani said the company may add more machines in the near future if the need arises.
"The products have been Indianised, keeping Indian consumers in mind. The use of colours for specific regional markets of the country is decided in keeping with consumers tastes of the region" added Bhutani.
Present in about 101 countries, Tupperware has manufacturing facilities in 14 of them. Of the global net sales of $1.1 billion, nearly 85 per cent of the company's sales are generated outside the US.
Made from food grade 100 per cent virgin plastic, each Tupperware product comes with a lifetime guarantee.
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