Press Trust of India / New Delhi Nov 30, 2009, 14:24 IST
British sportswear brand Admiral today said it plans to venture into exclusive retailing in India by next year as it targets revenues of Rs 200 crore from the market by 2012.
The company has also tied up with large format chains like Metro Shoes and Lifestyle to sell its range through the multi-brand format.
"We will open our first exclusive retail store in India next year and our plan is to have 10 such stores across the country by the end of 2010," Admiral Sportswear Brand Promoter Amol Dhamane told PTI.
Admiral had entered the Indian market earlier this year and currently sells its range of sportswear through Reliance Retail's footwear chain Reliance Footprints.
"The Indian sportswear market is a fast growing one and we expect revenues of Rs 200 crore from it by 2012. Having our own exclusive outlets will help us showcase our entire range under a single roof and give us better access to customers," Dhamane said.
The UK-based firm has also tied up with other large format chains to sell its products and plans to have 250 points of sales in the multi-brand category by end of 2010.
Admiral has been the official kit sponsor of the England and West Indies international cricket teams between 2001-08 and the South African team from 2001-2005, besides being associated with a number of national and English Premier League soccer teams.
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