Unitech Wireless and Norwegian telecom operator Telenor today announced that their mobile services in India will be named 'Uninor'.

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"The announcement of the 'Uninor' name is a significant milestone in the roll-out of the operations in India as we move closer to the launch. Within the Telenor Group's existing markets, the Uninor brand will represent our vision and core values," Telenor Group President and Chief Executive Officer Jon Fredrik Baksaas said in a statement.

The 'Uninor' name will leverage from Telenor Group's established marketing and design framework, it added.

The new name is in line with Telenor's brand strategy in other markets like Bangladesh and Malaysia, where its mobile service is being marketed under a distinct regional brand.

Unitech Wireless has recently lined up a Rs 5,000 cr bridge finance with the State Bank of India, which includes bank gaurantees and a letter of credit that would help the company fund its 22 circle rollout.

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