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| Uttar Pradesh hosiery makers adopt online marketing |
| BS Reporter / New Delhi/ Kanpur Nov 20, 2009, 00:55 IST |
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Toeing the lines of their Tirupur and Surat counterparts, hundreds of small and medium hosiery makers are now trying to build up their online presence to cash in on the improving market situation. Around 30 of them have already registered their products with a leading online textile maketing portal ‘fibre2fashion.com’.
Fibre2fashion marketing executive, Amar Ashish Phanse said the portal had charged Rs 15,000 from each of the new entrants from the state. “Our portal will provide easy access to the consumers around the world, apart from crucial information about the latest design techniques, raw material rates and regular trade fairs in various parts of the country,” he added.
The portal will develop separate websites of these manufacturers and provide their links on its webpage. “We will help in the brand building exercise of these smaller players, while acting as a link between their customers and dealers, apart from providing up-to-date information on the trade, trends and technologies in apparel and textile industries,” said Phanse.
The portal has more than 2.5 crore members (including dealers, registered consumers and brokers) spread in over 200 nations all over the world, who will now have access to the local industrialists. “There is huge demand for our goods and products abroad but due to lack of relevant information on both sides, the immense market potential is largely unexploited,” said UP Hosiery Association (UPHA) president, Manoj Banka.
It will now be easier for the local manufacturers to gain access to overseas markets and analyse the demand structure in various parts of the world and shape heir marketing strategy accordingly.
The portal hosts more than 1,000 wide ranging handicraft and handlooms products with specifications, including origin and place of production, along with high-quality graphical display, with a single window gateway for procurement. “It also provides e-payment facility through major debit/credit card in a secured environment, and offers online tracking of the shipment,” added Phanse.
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