|
| VisitBritain and Virgin Atlantic announce 'Where in Britain?' campaign |
| Announcement / Corporate Mar 10, 2011, 19:05 IST |
|
VisitBritain, the national tourism agency and Virgin Atlantic, one of the world’s leading airlines, have launched a youth focused campaign - ‘Where in Britain?’ in India, Asia Pacific and South Africa.
The campaign being launched in India, China, Japan, South Africa and Hong Kong is aimed primarily at young professionals with a thirst for travelling to Britain and experiencing its quirky, cutting edge destinations.
Using an interactive microsite, the campaign seeks to challenge the youth audience and show them that there is more to Britain than they perhaps first thought. People are invited to plot some of the most exciting places and events on an interactive map of Britain. The entrant that gets to the top of the leader board with their pins located closest to the actual location in Britain wins two tickets to London with Virgin Atlantic.
The promotion, which is being rolled out online, targets the young professional segment to show how much there is to do and enjoy in Britain.
Users are encouraged to share the competition with their friends via local social network sites – those who share get another go at playing to try and get to the top of the leader board if they didn’t get there the first time.
The competition will be run in two phases over four weeks to increase the ability of our audience to better their knowledge of Britain and have a second chance of winning Virgin Atlantic flights to London.
The joint activity rolls out across multi-channels including; press advertising, on-line banners, email direct marketing and a campaign microsite- WWW.WHEREINBRITAIN.IN
Laurence Bresh, VisitBritain Director of Marketing said: “Working in partnership with Virgin Atlantic on this is simply the perfect fit in what is going to be one of the most fast paced campaigns of the year.
Britain is regarded by many as the home of culture and heritage but we also lead the way in cutting edge attractions, concerts and sporting events.
Whether you want to soak up the best of British music at Rock Ness festival on the banks of Loch Ness in Scotland, shop until evening fall in Selfridges stores or cheer with the crowds watching Premier League football – our campaign gives a glimpse of how and where it can be done in Britain.”
About Virgin Atlantic:
Virgin Atlantic Airways is Britain’s second largest long haul airline and currently operates 7 flights every week between India and the UK, with daily services to London from Delhi.
Virgin Atlantic is currently flying to 30 destinations worldwide from its award-winning new Terminal 3 at Heathrow Airport, and from the South Terminal at London’s Gatwick Airport. Destinations include Delhi, Shanghai, Nairobi, Dubai, Lagos, Tokyo, New York JFK and Newark, Las Vegas, Los Angeles, Orlando, San Francisco, Miami, Sydney, Washington, Boston, Chicago, Barbados, Antigua, Havana and Kingston.
About VisitBritain:
VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK’s visitor economy. With representatives in 35 countries around the world, we are the international tourism promotional arm for Britain and the nations and regions of Britain.
Every year 17million visits are made by international consumers to the 57 websites that make up VisitBritain’s global family of websites, www.visitbritain.com, which together provide information in 21 different languages.
VisitBritain is a Non-Departmental Public Body whose prime sponsor is the Department for Culture, Media and Sport.
Follow us on twitter @VisitBritainBiz
|
|
|
|
|
|
|
|
 Read Business news in |  |
|
|
|
|
|
|
Advertisements |
|
|
|
|
|
|
|
|
|
Content Guide
