The Walt Disney Co launched a new website for fans of Mickey Mouse and company, billing it as the "premier online destination for Disney fans."

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The site, Disney.Com/D23, will include "breaking Disney news, exclusive feature stories, blogs, historical retrospectives, a collectibles boutique, special event information, and other content", Disney said in a statement yesterday.

"D23" refers to 1923, the year that founder Walt Disney launched the company that would go on to become an entertainment giant.

"D23 is our way of saying 'thank you' and celebrating our fans, who bring the magic of Disney to life every day in every corner of the world," said Disney President and Chief Executive Bob Iger.

For a $75 membership fee, subscribers receive four issues per year of an "exquisite collectible magazine", a membership card and certificate, and a  "surprise collectible gift" from the Walt Disney archives collection.

D23 members also receive a discount at the D23 Expo to be held in Anaheim, California, September 10-13, Disney said.

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