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| Yatra.com appoints Pratik Mazumder as Head of Marketing and Strategic Relations |
| Announcement / Corporate Nov 09, 2009, 19:39 IST |
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Pratik to be a key member of the Yatra.com leadership team.
Yatra.com, India’s leading online travel company today announced the appointment of Pratik Mazumder as the head of marketing. As a part of the core team, Pratik will be responsible for the overall marketing function including developing and launching new marketing initiatives, managing the brand, consumer intelligence and ad sales. He will be managing the key strategic relations with partners and alliances, and explore new revenue opportunities as well for Yatra.com.
Speaking on the appointment, Dhruv Shringi, Co Founder & CEO, Yatra.com said, “We are delighted to welcome Pratik on board. His vast consumer marketing and brand experience will drive the growth of Yatra.com. I am confident Pratik will take Yatra’s impressive record of accomplishment to a new level of distinction."
Pratik Mazumder, Head of Marketing, Yatra.com said, “I feel privileged to join Yatra.com. I’m looking forward to be part of a growing and innovative online travel business, which is expected to expand in the near future placing it among the top growing markets in the world.”
Pratik comes to Yatra.com with over 15 years of experience in marketing, with special focus on brand, product management and marketing communications. In his 7 year stint at Bharti Airtel from 2002 to 2008, Pratik did various roles including managing the brand communication for Delhi Circle, managing the pre paid brand – Magic nationally, before leading the Brand & Media Communication portfolio for Bharti Airtel’s mobile business nationally. Pratik was part of the key team in rolling out Airtel nationally across 23 circles, standardizing the brand guidelines and developing the cult ‘Express Yourself” positioning for Airtel. He then moved to Karnataka as the marketing head for the circle and was responsible for managing topline revenue of over Rs 3500 crore annually and a subscriber base of over 10 million. Prior to joining Bharti, Pratik has also worked with reputed marketing agencies like Ogilvy One Worldwide and Enterprise Nexus Direct. Prior to joining Yatra.com he was a Director with Trojan Horse, a boutique marketing and brand consultancy firm.
Pratik has won several awards in his career including Cannes Gold in the Lions Direct category and was also nominated for the global best practices of DM & CRM by Direct Marketing Association, USA for the work on Indian Airlines. Pratik holds a Post Graduate Diploma in advertising and communications from the Clarion College of Communication, Calcutta and has done his Bachelor of Commerce from St. Xavier’s College, Calcutta.
About yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveller. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 3,000 hotels across 250 destinations in India. Yatra.com also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings.
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