Travel portal, Yatra.Com today said it has entered into a strategic advertising partnership with Yahoo! India to promote the portal.

As a part of this deal, Yatra will be featured as the recommended travel website on Yahoo! India homepage, a company press release said here.

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"It is a long-term partnership, whereby we will harness the strengths of Yahoo!, the preferred destination of Indian internet users. It will enable us to increase the brand awareness and have a positive impact on our advertising in other online mediums as well," Yatra.Com Head (Online Marketing), Bharat Malik, said.

The many facets of the partnership and long-term association would allow Yatra.Com to build a formidable online presence, through a combination of display ads, search and as a recommended partner, he added.

Commenting on the strategic alliance, Yahoo! India, Managing Director, Arun Tadanki, said, "Our advertising partnership with Yatra.Com leverages various properties of Yahoo! India to provide strong visibility to this travel portal."

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