Travel portal, Yatra.Com today said it has entered into a strategic advertising partnership with Yahoo! India to promote the portal.

As a part of this deal, Yatra will be featured as the recommended travel website on Yahoo! India homepage, a company press release said here.

Click here for Cloud Computing

Also Read   Related Stories News Now - Yahoo! to close its offices worldwide for a week: report - Be gadget wise for 2010 - 'Yahoo! top Indian News Site; ToI leading local brand' - Yahoo, Microsoft ink Web search agreement - IT companies continue to reign at IITs - Bhupesh Bhandari: Online tracking

Also Read   Related Stories News Now - Markets remain lacklustre - Reliance Power Q3 net up 42% to Rs 204 cr - WEB Excl: Tata Comm to cut down capex by half - Nickel rises 0.24% on global cues - Zinc rises 0.14% on spot demand, global cues More

"It is a long-term partnership, whereby we will harness the strengths of Yahoo!, the preferred destination of Indian internet users. It will enable us to increase the brand awareness and have a positive impact on our advertising in other online mediums as well," Yatra.Com Head (Online Marketing), Bharat Malik, said.

The many facets of the partnership and long-term association would allow Yatra.Com to build a formidable online presence, through a combination of display ads, search and as a recommended partner, he added.

Commenting on the strategic alliance, Yahoo! India, Managing Director, Arun Tadanki, said, "Our advertising partnership with Yatra.Com leverages various properties of Yahoo! India to provide strong visibility to this travel portal."

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Markets remain lacklustre - Reliance Power Q3 net up 42% to Rs 204 cr - WEB Excl: Tata Comm to cut down capex by half - Nickel rises 0.24% on global cues - Zinc rises 0.14% on spot demand, global cues

Tags : Yatra.Com | Yahoo | tie-up | Indian internet users   Read Business news in  Advertisements -  Now property search gets more exciting than ever before! -  Save over Rs.3000 with IndianOil Citibank Card -  We live for our family. have you secured them? -  Are You Serious About Your Future? Click here to know more -  Financial Learning now made easier and more convenient. -  India's No. 1 Property Site. Click here to know more.. -  Get 5% cashback on telephone bills with Citi -  Exim Bank Conclave on India - Africa Project Partnership. Know more.. -  Be part of it The World's Largest Aircraft. -  Creating Wealth made simple the SIP way. Know more.. -  Only Developer to give a guarantee on time space & rate. -  Office 365 for professionals and small businesses. -  Buy Your Property with Our Triple Guarantee in India. -  Improve Patient Care & Experience. Click here to know more -  Win a Business Class Ticket to Europe..Know more.. -   Introduce a New Automotive Luxury Car.. know more -  Health is Wealth..... Insurance + Savings... Know More...