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Adbhuta rasa in advertising
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| | October 02, 2009, 00:27 IST |
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There is something fascinating about Apple.
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The importance of aesthetics
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| | September 04, 2009, 00:04 IST |
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Madhukar Sabnavis on the power of form to drive brand choice.
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Building brands Indian-style
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| | August 07, 2009, 00:39 IST |
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Love Aaj Kal was the latest Hindi film release this weekend.
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Get into culture
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| | July 03, 2009, 00:56 IST |
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An NRI family was coming home to visit siblings in India.
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The magic of Zoozoos
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| | June 05, 2009, 00:30 IST |
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In 1984, Apple was launched with a commercial that was run only once on Super Bowl.
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Heart over mind
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| | May 01, 2009, 01:05 IST |
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Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories — toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed food.
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About voters and consumers
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| | April 03, 2009, 00:32 IST |
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The Indian voter is no different from the Indian consumer.
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Culture-sensitive marketing
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| | March 06, 2009, 00:43 IST |
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Let's question the relevance of western marketing principles in India.
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From 'I' to 'We'
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| | February 06, 2009, 00:53 IST |
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Is brand 'goodwill' going to matter more than 'image'.
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Of Brands And Advertising 2008
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| | January 02, 2009, 00:34 IST |
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Madhukar Sabnavis on the highs and the new of the year gone by.
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Impact Brand India
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| | December 05, 2008, 00:14 IST |
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It is a short-term setback, but we need to act fast.
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Two brands of democracy
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| | November 07, 2008, 00:40 IST |
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The Indian and American brands of democracy derive their differences from their cultures.
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Why brands don't take off
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| | October 03, 2008, 00:21 IST |
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Behind many brand failures are softer mindset issues.
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Towards unique selling emotions
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| | September 05, 2008, 00:11 IST |
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There is an Indian way to differentiation.
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From war to love
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| | August 01, 2008, 23:37 IST |
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MADHUKAR SABNAVIS looks at the changing face of marketing.
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