| Amway eyeing Rs 1,400 cr revenue | 19-NOV-09 |
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| Country’s largest direct selling FMCG company Amway India is eyeing revenues of Rs 1,400 crore in this fiscal, up from Rs 1,130 crore last year. |
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| HUL launches Pureit Autofill water purifier | 18-NOV-09 |
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| FMCG company Hindustan Unilever (HUL) has introduced a new water purifier called Pureit Autofill priced at Rs 3,200 that shuts the inflow of water once the container of the said gadget is full. |
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| Court asks HUL not to use 'Boro' word in Vaseline ad | 13-NOV-09 |
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| In what could be termed as a victory for home grown FMCG player Emami, the Kolkata Civil Court has restrained Hindustan Unilever (HUL) from running a campaign using the word "Boro" in its advertisement for Vaseline. |
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| Paradigm shift in rural buying pattern: CII study | 13-NOV-09 |
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| The consumption trend in rural areas has shown a paradigm shift from price-driven to quality-driven products, points out a recent study on rural marketing by the Confederation of Indian Industries (CII). |
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| IIM-L sees 25 per cent rise in summer job offers | 11-NOV-09 |
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| The first phase of summer placements at the Indian Institute of Management, Lucknow (IIM-L), which began in the last week of October, saw a 25 per cent increase in the number of offers as compared to last year. |
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| Marico tests cooling hair oil segment | 08-NOV-09 |
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| Fast moving consumer goods (FMCG) major Marico plans to enter the cooling hair oil segment by launching two products — Parachute Advanced Cooling Oil and Nihar Naturals Cooling Oil. The products are currently being test-marketed in a few rural belts — Parachute in Andhra Pradesh and Nihar cooling oil in Bihar and Jharkhand. |
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| Serving up a 'Super Ace' | 05-NOV-09 |
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| The 1.5x2.2 meter area where Ravindra Salunkhe sells vegetables and fruits at the upmarket Cuffe Parade in South Mumbai may look like just another case of an unauthorised hawker occupying prime space. |
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| Smiles are back on campuses with expectations of more offers | 02-NOV-09 |
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| India Inc’s improving results scorecard for the July-September quarter of 2009-10 is bringing the smiles back on the faces of the students and faculty members of management schools. They believe these companies will be back on the campuses in increasing numbers this year. |
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| Thank God for telecom | 02-NOV-09 |
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| There is an old joke in advertising. Agencies bully small clients into buying great work, while large clients bully good agencies into producing crap. |
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Content Guide
