| US-based Reichhold Industries aims 10% market share in India | 05-NOV-09 |
|
| US-based Polyester resin manufacturer Reichhold Industries Inc has launched its greenfield manufacturing unit near Pune at a cost of Rs 100 crore. The company plans to invest another Rs 100 crore at the same site in Ranjangaon while aims to achieve 10 per cent market share in the mostly unorganised Indian polyester market. |
|
|
|
|
|
|
| On equal terms with China on the Pangong Lake | 18-SEP-09 |
|
| Indian soldiers, who patrolled the stunningly beautiful Pangong Tso Lake in Ladakh, rarely got the opportunity to enjoy the scenery. As their vintage assault boats approached the Line of Actual Control with China (two thirds of the 134-kilometer long lake is under Chinese control) sleek Chinese speedboats would surge towards them, turning sharply away at the last minute to strike a glancing blow that rocked the Indian boats. |
|
|
|
|
|
|
|
|
|
| Twist in the plot | 24-AUG-09 |
|
| Media planners and advertisers are focusing on the success of individual shows rather than the fast-changing ranking of channels. |
|
|
|
|
|
|
|
|
|
| Real in search of a niche | 06-JUL-09 |
|
| Real, the new kid on the Hindi General Entertainment Channel (GEC) space, pitched it as India’s biggest reality show. But when Sarkaar Ki Duniya ended its four-month long journey on Friday last week, the only person who was laughing all the way to the bank was Puneet Mishra, the winner of the Rs 1 crore prize money. |
|
|
|
| Star Plus: Go 'break-free', get GRPs | 19-MAY-09 |
|
| Some time last month, Hindi entertainment television channel Star Plus aired 15 films in a week. Of these, at least eight were shown without a break for commercials. Result? Star Plus regained its leadership position and toppled Colors, the Viacom 18 channel, from the number one position. Because of “break-free” cinema, the channel garnered additional 24 gross rating points (GRPs). |
|
|
|
| News channels make major gains on May 16 | 18-MAY-09 |
|
| A near-decisive victory for the United Progessive Alliance (UPA) in the 15th Lok Sabha may have been unexpected for everyone, but not so the “viewer turnout” for television channels on May 16, the day the results were declared. |
|
|
|
|
|
|
| Reality remix | 07-APR-09 |
|
| How MTV revamped itself, gained viewership and made money. |
|
|
|
| For a few GRPs more | 09-FEB-09 |
|
| TELEVISION: STAR Plus and Colors are ready to ignore money in their quest for GRPs. |
|
|
|
|
|
|
Content Guide
