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| Digital media's ad spend rises 74 per cent | 18-MAY-09 |
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| The advertisement expenditure (adex) of the digital media, which includes internet and mobile mediums, has increased by 74 per cent to Rs 680 crore in 2008-09, shows a survey by Group M. |
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| 'Media agencies can become easy targets' | 04-MAY-09 |
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| His trademark smile hides the anxiety about the tough times media agencies are going through due to the economic slowdown. But Sam Balsara, chairman of Madison, feels things would improve from now on. “We had predicted that there would be a drastic negative impact in the first six months of this calendar year, part of which would be made up in the next six months. The market is behaving as per our prediction,” Balsara tells Sapna Agarwal in an interview. |
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| Marketing awards for growing business | 19-AUG-04 |
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| A group of communication and media professionals have joined together to constitute the Indian Marketing Awards. Focussing on 30 categories like creativity and other emerging disciplines like public |
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| Marketing awards for growing business | 19-AUG-04 |
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| A group of communication and media professionals have joined together to constitute the Indian Marketing Awards. Focussing on 30 categories like creativity and other emerging disciplines like public |
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| Madison bats for sports marketing | 23-APR-04 |
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| Madison Outdoor Media Services (MOMS), a division of the Rs 750 crore advertising agency Madison Communications, has made a little profit from its first sports marketing event: the Indo-Pak cricket |
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| Leo Burnett arm, Madison set to bag Cong account | 17-FEB-04 |
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| The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress partys Rs 40 crore media |
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| Leo Burnett arm, Madison set to bag Cong account | 17-FEB-04 |
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| The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress partys Rs 40 crore media |
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Content Guide
