Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories — toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed food.
FMCG product sales in the non-essential premium segment have grown at a rate of 25 per cent annually in the rural market during 2004-07, said a top official of a global consultancy company.
The FMCG
FMCG major ITC, has launched Vivel shampoos today available in three variants for specific consumer needs, in an attempt to widen its product portfolio and strengthen its position in the Rs 1,500 crore in sales shampoo market.
After toilet soaps, which saw a slew of new launches in 2006, shampoos are the next category that fast moving consumer goods companies are betting big on.
Anchor Health and Beauty Care, a part of the Anchor group, will soon be extending its personal care products range from soaps to shampoos and detergents.
After henna, amla, neem and sandalwood-based products, its now aloe vera that is making waves in the personal care market. Both Hindustan Lever Ltd (HLL) and Procter & Gamble (P&G) are
Procter & Gamble (P&G) has phased out its old range of Pantene shampoos with the launch of its new range of products with Amino Pro-V Complex. Ace model Katrina Kaif has been roped in as brand
Ajanta, a little known toothpaste brand from Gujarat, which its manufacturers say, is already giving giants such as Hindustan Lever and Colgate-Palmolive a run for their money.
Content Guide
