| State-wide campaign to 'refurbish' BJP image | 24-NOV-09 |
|
| BJP’s Karnataka unit today asked party wor-kers to undertake a state-wide campaign to “refur-bish” the party’s image to ensure that the recent dissident activity does not have an adverse impact on its poll prospects in the December 18 election for the state legislative council. |
|
|
|
| Hit the road | 24-NOV-09 |
|
| Volkswagen revs up the market with a larger-than-life brand campaign. |
|
|
|
|
|
|
| Slainte Mhor! | 21-NOV-09 |
|
| What better way to end one year and ring in the next than with the choicest single malts. |
|
|
|
| Jaimini Bhagwati: More standard ratings, less moody ones | 20-NOV-09 |
|
| Standard and Poor’s (S&P) and Moody’s continue to dominate the credit rating industry in terms of global reach and acceptance. Effectively, S&P and Moody’s are a duopoly at an international level even though there are many regional and country-specific credit rating agencies (CRAs). Further, Moody’s is the only publicly-held company among the larger CRAs and its high profit margins seem to indicate monopoly pricing power. |
|
|
|
| Isro working on rural health | 20-NOV-09 |
|
| The Indian Space Research Organisation (Isro) is working on using space applications to improve rural health infrastructure through telemedicine. Already 55 super specialty hospitals and 350 nursing homes have been connected and more will be added shortly, said Isro chairman K Radha Krishna. |
|
|
|
| Fed's choices 'severely limited' savings on AIG | 18-NOV-09 |
|
| The Federal Reserve Bank of New York gave up efforts to save taxpayer money on American International Group Inc’s rescue after the insurer’s biggest trading partners refused to make concessions, said a Treasury watchdog. |
|
|
|
| Sensex gains for third straight day | 18-NOV-09 |
|
| India’s benchmark stock index rose for a third day. Software exporters gained as aretail sales rebounded in the US, their largest export market. |
|
|
|
|
|
|
| 'People want the web to be personal' | 17-NOV-09 |
|
| Yahoo! in late September launched a global brand campaign — it broke in India early October — with a budget of over $100 million. This is a huge initiative from the Sunnyvale, California-headquartered internet services provider to recover the ground it has lost to rivals. It is also the first big move aimed at brand and market development from Carol Bartz after she took over as the CEO of the company from co-founder Jerry Yang early this year. India is a part of this campaign. And the person driving it is Executive Vice-president & Chief Marketing Officer Elisa Steele. Before she signed up with Yahoo! in March this year, Steele led the global brand strategy and integrated marketing of NetApp. She talks to Bhupesh Bhandari on the campaign and the other marketing strategies she has planned for Yahoo!. |
|
|
|
| AIG CEO wants to lead firm through challenges: report | 12-NOV-09 |
|
| Robert Benmosche, the chief executive of American International Group (AIG), has said he remains committed to lead the insurance firm through its challenges, amid reports that he was considering stepping down from the post. |
|
|
|
| AIG's Benmosche wants to quit | 12-NOV-09 |
|
| American International Group Inc Chief Executive Officer Robert Benmosche told the company’s board that he is considering resigning from the job he’s held for three months, the Wall Street Journal reported, citing people familiar with the situation. Benmosche told directors at a meeting last week that he was “done”, though he agreed to think it over after board members reacted with shock. |
|
|
|
| AIG CEO Benmosche wants to resign: report | 11-NOV-09 |
|
| Troubled insurer American International Group's Chief Executive Officer (CEO) Robert Benmosche is considering stepping down from his post just three months after he took the job, a media report says. |
|
|
|
| Campaign bags award | 11-NOV-09 |
|
| The ‘Incredible India’ campaign, an initiative by the Indian government to promote tourism, has won the World Travel Award 2009 for being the best campaign of the year. |
|
|
|
| Pepsico launches campaign | 09-NOV-09 |
|
| Pepsi Co promoted Frito Lay snack division has rolled out its mega consumer engagement programme in Chandigarh. Vice President, Marketing, Pepsi Co India (Frito Lay India Division), Ruchira Jaitly said that north constituted the largest market for them and they planned to pursue an aggressive awareness campaign ‘Give us your delicious flavour and take home fifty lakh rupees and 1% of the sales’. |
|
|
|
Content Guide
