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| 'Position India as an upmarket destination' | 09-JUN-09 |
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| Amitabh Kant, former joint secretary in the ministry of tourism, has come up with his account of the making of Brand India in his recently-released book, Branding India — An Incredible Story. Kant is regarded as ministry of tourism’s point man who steered the Incredible India campaign. He also led, as secretary of tourism in Kerala, the “God’s Own Country” campaign that drew much acclaim. |
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| Brand India needs promotion in Russia: CII | 12-FEB-08 |
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| India needs to launch a massive sales campaign to promote Brand India in Russia, a Confederation of Indian Industry (CII) report on trade relations between the two countries has said.
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| Arvind Singhal: Brand `India` | 20-DEC-07 |
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| The recent rebuff from Orient-Express Hotels to the Tata-controlled Indian Hotels has expectedly attracted a wide range of reactions from diverse quarters. While there may be sound logic behind |
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| Brand India | 15-AUG-07 |
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| Can a country re-brand itself? More to the point, should a government focus on building a national brand image? With the celebrations for the 60th anniversary of Independence, and with India now the |
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| Brand India: Tonic for the soul | 17-MAY-07 |
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| Landor Associates, the world-famous branding and design agency of the WPP group, is opening shop in India. It has hired one person in Mumbai and is looking for talent. But thats not stopped the |
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| Brand India through the eyes of media | 27-NOV-06 |
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| What is brand India? It is different thing to different people, if we go by the speakers at a media conclave hosted by the Media Club at the Indian School of Business (ISB).
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| Brand India - Through the media's eyes | 26-NOV-06 |
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What is brand India?
It is a different thing to different people, if we go by the speakers at a media conclave hosted by the Media Club at the Indian School of Business (ISB) |
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| Indian textile to form FDI cell | 28-JAN-06 |
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| A separate Foreign Direct Investment (FDI) cell will be created in the textile industry to mobilise FDIs inflow of Rs 50 crore per day on an average for the next five years.
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| Brand gurus push India`s multi-culturalism | 16-JUN-05 |
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| Brand India with its thriving, vibrantly multi-textured brand personality can give Brand Chinas authoritarian, staid image a run for its money in the global market, feels Lynn Upshaw, global brand |
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Content Guide
