| Madhukar Sabnavis: Building brands Indian-style | 07-AUG-09 |
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| Love Aaj Kal was the latest Hindi film release this weekend. It is another love story from the Bollywood stable. However, its promotion is interesting. Instead of using one standard visual across billboards, the film has used eight stills. This is surely a reflection of progress in vinyl printing technology — you no longer need quantities to get a cost benefit. |
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| Payday celebrations | 30-JUN-09 |
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| The new Cadbury Dairy Milk commercial targets smaller markets where the company hopes to replace traditional sweets with the chocolate brand. |
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| Cadbury faces prosecution | 07-OCT-03 |
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| Laboratory tests by the Maharashtra Food and Drug Administration (FDA) of samples of Cadbury's products confirmed the presence of two dead and one live organisms. The unspecified product was |
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| Cadbury's 2nd plant under lens | 06-OCT-03 |
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| Cadbury Indias second plant in Maharashtra is now under the lens of Maharashtras food and drugs administration. We are looking at quality control issues in the Thane plant as well. Further, we are |
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