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| The rise of the other China | 09-JUL-09 |
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| At first sight, there seems no earthly reason why anyone in India should spend time and money acquiring and reading this book. Would it not be more worthwhile, one might ask, to go straight for the big game and study the business strategies and practices of the state-owned enterprises of the People’s Republic of China, or even of its new and aggressively growing private sector? But there is one very important reason for us to read this book. For too long have we in India accepted without question the business philosophy of the West, with its emphasis on rationality, impersonality and the paramount place of economic incentives in deciding human behaviour. True, there have been some token genuflections made in the direction of “Indian values” or “Japanese culture” but by and large, Indians have believed (so far, at any rate) that the best business models to emulate are those of the West. |
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