| Dove flies high on new route | 15-OCT-09 |
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| The faces that represent Hindustan Unilever’s (HUL) biggest premium soap brand are not familiar. For, they represent 11 ordinary women who won Dove’s Real Women Face Test – a campaign that received over 4,500 entries. |
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| Harping on health | 08-SEP-09 |
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| Hindustan Unilever’s leading soap brands, Lifebuoy and Lux, have lost market share to Reckitt Benckiser’s Dettol, Wipro’s Santoor and Godrej’s No.1 in the recent past. Together, the two brands still lord over close to a third of the Rs 7,500-crore market for soaps. But rivals have turned on the heat — price warriors have maximised gains from the current economic slowdown. |
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| Maruti Suzuki: WagonR gets WizeR | 28-JUL-09 |
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| Maruti Suzuki’s portfolio has several small cars. That makes its task of differentiating each of these cars difficult. To bolster one of its most sturdy performers, the WagonR, which sold 135,000 last year, the country’s largest carmaker has come out with a mascot named WizeR. |
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| Videocon Group: Amoebic attributes | 14-JUL-09 |
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| To improve its association with young customers, especially for its upcoming ventures like DTH (direct-to-home) television, mobile telecommunication services and handsets, the Videocon Group of the Dhoots has come up with a new brand identity. |
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| Uptrading unfazed by downturn | 16-MAR-09 |
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| Price, it appears, is no deterrent to a discerning consumer even in a slowing economy. Be it the latest bag from Louis Vuitton, the new convertible from the Audi stable or even a limited edition Rolex, the consumer lifestyle market in India continues to see consumers buying more expensive luxury items and climbing up the value chain (called ‘uptrading’). |
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| Taking off | 09-SEP-08 |
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| Jet Airways has rolled out its first TVC with King Khan, albeit in turbulent times. |
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| Setting the platter right | 12-AUG-08 |
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| Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience.
Companies will seldom rue having the first-movers advantage. Does it not naturally lead to a |
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| Ticket to sell | 28-JUN-07 |
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| MARKETING: Companies can now advertise on railway tickets - but how many are willing?
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| Mind in the matter | 28-APR-07 |
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| Harish Bijoor, CEO, Harish Bijoor Consults, is a maverick when it comes to choosing what he reads.
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| Why the PUG must GO | 06-MAR-07 |
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| Conventional marketing wisdom suggests that the Hutch brandname is too valuable a property to discard, even though the mobile operator has now been acquired by Vodafone. Leading marketing gurus, |
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Content Guide
