| Parle Agro: Snack bites | 30-JUN-09 |
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| Parle Agro, the maker of popular beverages Frooti and Appy, Bailey packaged water and Mintrox confectionaries, has entered the salted snack market with the launch of Hippo, a baked wheat snack. |
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| Parle Agro reworks logistics to boost sales | 16-MAR-09 |
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| Parle Agro, the Rs 950 crore FMCG company with brands like ‘Bailley’ and ‘Frooti’, is aiming at a turnover of Rs 3,500 crore by 2011, led by more manufacturing units closer to the market to cut down on transportation costs, as well as launch of new products and marketing thrust for its beverages and confectionary brands. |
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| Parle Agro plans 5 new units by '09 | 05-NOV-08 |
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| As part of its plans to expand the company’s confectionery business, food and beverage company Parle Agro has said it will set up five factories by next year. |
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| 'Direct retailing approach has worked for us' | 05-NOV-08 |
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| From a leader in the non-carbonated beverages market with brands like Frooti and Appy, Parle Agro is now keen on becoming a leading fast-moving consumer goods (FMCG) company. |
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| Parle Agro to enter pure juice market | 01-OCT-08 |
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| In a bid to expand its beverages portfolio, Parle Agro, the maker of mango drink Frooti, is set to foray into the 100 per cent juice market. |
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| Punch and fruity show | 22-FEB-06 |
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| Redesigns of product packs are turning strategic in their desire to deliver the appropriate punch.
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| Retail woes: Goods languish in city warehouses | 04-AUG-05 |
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| Two days after heavy rains lashed Mumbai for the second time in a week, many warehousing and distribution channels for consumer goods were still in the doldrums. Supply chain activity, that was just |
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| Bole to, Bollywood | 29-MAR-05 |
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| Parle Agro's Frooti goes in for a makeover and new campaign, Hindi film-style.
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