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Parle Agro: Snack bites30-JUN-09
Parle Agro, the maker of popular beverages Frooti and Appy, Bailey packaged water and Mintrox confectionaries, has entered the salted snack market with the launch of Hippo, a baked wheat snack.
Parle Agro looks to penetrate home consumption market for LMN04-JUN-09
Encouraged by the response to its newly launched non-carbonated lemon drink 'LMN', beverages player Parle Agro plan to introduce the product in format of one litre and above to attract the home consumption market.
Parle Agro launches Grappo Fizz08-APR-09
Following the launch of nimbu-paani based drink LMN earlier this year, Parle Agro has now launched ‘Grappo Fizz’ adding to its beverages portfolio which includes Frooti, Appy, Appy Fizz and Saint juice.
No system in place to check 'pure', 'healthy', 'natural' claims30-MAR-09
From pricing to quality, troubles for the food and beverage industry.
Parle Agro raises fruit drinks prices18-MAR-09
Parle Agro, the Rs 950 crore FMCG company, has raised prices of its Frooti and Appy Classic drinks after a decade. This has come at a time commodity prices have dropped and several companies are seeking to lower prices to boost sales.
Parle Agro reworks logistics to boost sales16-MAR-09
Parle Agro, the Rs 950 crore FMCG company with brands like ‘Bailley’ and ‘Frooti’, is aiming at a turnover of Rs 3,500 crore by 2011, led by more manufacturing units closer to the market to cut down on transportation costs, as well as launch of new products and marketing thrust for its beverages and confectionary brands.
Parle Agro plans 5 new units by '0905-NOV-08
As part of its plans to expand the company’s confectionery business, food and beverage company Parle Agro has said it will set up five factories by next year.
Parle Agro plans to invest in five confectionery units by 200903-NOV-08
As part of its plans to expand the company’s confectionery business, food and beverage company Parle Agro has said it will set up five factories by next year.
Parle Agro to enter pure juice market01-OCT-08
In a bid to expand its beverages portfolio, Parle Agro, the maker of mango drink Frooti, is set to foray into the 100 per cent juice market.
Advertisers make a beeline for Indian Idol 406-SEP-08
Riding on the success of Indian Idol 3, advertisers are queuing up for the fourth season of the show.
Parle scripts novel strategy to market confectionery23-MAR-06
Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.
Fruit drinks high on swig list02-JUN-05
Rs 500 cr market growing 25-30% annually.
Bole to, Bollywood29-MAR-05
Parle Agro's Frooti goes in for a makeover and new campaign, Hindi film-style.
National dairy and beverage awards presented14-FEB-04
Nestle bagged the product innovation award and the package innovation award, in the dairy category at the Tetra Paks annual dairy and beverage industry awards 2003 that were announced here yesterday.
National dairy and beverage awards presented14-FEB-04
Nestle bagged the product innovation award and the package innovation award, in the dairy category at the Tetra Paks annual dairy and beverage industry awards 2003 that were announced here yesterday.
  
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