| Reading Pushkar | 03-OCT-09 |
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| The Pushkar Camel Fair is one of the most colourful annual festivals in India. Starting this year, a one-day literary event is being added to its busy calendar. On October 31, the Pushkar Literature Festival will bring together such writers as Namita Gokhale, Prasoon Joshi, Pavan Varma and the Urdu poet Sheen Kaaf Nizam over seven sessions that will explore the meeting points between contemporary literature and folklore, oral traditions, myths and legends. |
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| Corporate geek: What tickles CEOs | 22-JUN-09 |
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| It’s no secret that every top executive and CEO practically sleeps with his mobile phone under the pillows and laptop on the stand-by mode. But for many executives, the geek story has moved well beyond BlackBerries and Push emails. |
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| India's day out at Cannes | 21-JUN-09 |
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| Have money, will spend. If that was the mantra of India Inc in better times, it’s a no-brainer that the opposite will be equally true when money is difficult to find. With the global recession wreaking havoc in every corner of the marketing business, expensive and glitzy award shows can’t be an exception. |
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| One-liners | 26-MAR-09 |
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| Even without help from the lyrical ad guru Prasoon Joshi, who is reportedly helping create the party’s jingles, the BJP is doing a pretty good job. Former party president and now the vice-president in charge of the southern states, Venkaiah Naidu, held a press conference on Prime Minister Manmohan Singh attacking LK Advani: His one-liner for the day: “PM presides, Madam decides”. |
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| The alien eye | 01-JAN-08 |
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| Prasoon Joshi's take on Life, the Universe and Advertising
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| Ad gurus upstaged by new names | 13-APR-07 |
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| It would be natural to expect creative ad honchos like Prasoon Joshi, Piyush Pandey or R Balakrishnan (Balki) to enter any elite list of top creative people in Asia.
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| Thus spake Prasoon | 03-MAR-07 |
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| The country head of McCann Erickson isn't a bestseller reader.
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| `Dream to hope` | 07-FEB-07 |
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| ADVERTISING: The money is where the market is - and beauty product advertisers are creating region-specific ads and promotions for television audiences.
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| Rolling over | 23-AUG-06 |
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| ADVERTISING Entertaining ads are making a major comeback, and for reasons big and small.
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| Fizz with food | 26-APR-06 |
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| ADVERTISING: Coca-Cola tantalises taste buds to sell itself as a food condiment... well, kind of.
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Content Guide
