| SAIL is Presenting Partner of Hero Honda FIH World Cup 2010 | 20-NOV-09 |
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| The International Hockey Federation (FIH) and Hockey India (HI) today announced The Steel Authority of India (SAIL) as the Presenting Partner for the Hero Honda FIH World Cup 2010, to be hosted by India in March 2010. The event will now be referred to as the Hero Honda FIH World Cup, presented by SAIL. |
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| Timex gets product licence of ICC Cricket World Cup 2011 | 30-OCT-09 |
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| The company, which today introduced a new range of watches under 'Statement Series', said it would launch special edition watches with the ICC logo for Cricket World Cup 2011, to be held in the Indian subcontinent. |
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| Celebrity endorsement market back on track | 26-OCT-09 |
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| After a lull of over eight months when virtually no new endorsement deal of any significant value was signed, the Rs 400-450 crore celebrity endorsement business is back on the recovery path. |
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| Victory for India at SIFE World Cup in Berlin | 12-OCT-09 |
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| The SIFE India team from the Alpha Arts & Science College Chennai, has won the second place in the prestigious SIFE World Cup 2009. The two-day event held in Berlin on the 5th and 6th of October 2009, witnessed teams from over 40 countries world-wide competing for top honors. Almost 3000 students and business leaders from all over the world were present for the 2 day event. |
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| Left on the bench? | 11-OCT-09 |
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| Three footballing giants might not be on the plane to South Africa for the 2010 World Cup. |
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| No strings attached | 20-SEP-09 |
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| Flintoff's decision to freelance indicates changing player priorities. |
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| Playing the real game | 11-JUL-09 |
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| The two countries’ shared history has imparted a complicated edge to their rivalry. For many Indians, Pakistanis are merely estranged siblings, ‘basically like us’... For other Indians, Pakistan can never be free of the taint of the original sin of its creation — the vivisection of the motherland in the name of religious separatism — and so their attitude as cricket fans is not just to support India against anyone, but also to support anyone against Pakistan. |
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| India-West Indies series to be low scorer for Ten Sports | 23-JUN-09 |
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| Low viewer interest following India's early exit from the ICC T20 World Cup, plus the absence of star cricketers like Sachin Tendulkar and Virender Sehwag from the team have brought down average spot rates on Ten Sports over 50 per cent against what advertisers paid on STAR Cricket, the host broadcaster for the T20 World Cup, and SET Max, broadcaster for the Indian Premier League (IPL). |
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| The age of reason | 21-JUN-09 |
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| After exiting the T20 World Cup, the Indian team has to face the harsh consequences of irrational exuberance. |
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| Taking the shine off | 20-JUN-09 |
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| At least the Shiney Ahuja rape case has taken some pressure off Mahendra Singh Dhoni’s shoulders, a friend says on Twitter, and he’s right: it takes something very special for the captain of a World Cup-losing cricket team to be only the second most vilified public figure in the country. |
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| India-West Indies Super Eight match attracts 18 mn viewers | 14-JUN-09 |
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| Delivering an average television rating of 5.2 per cent on STAR Cricket, the highest so far in the ongoing ICC T20 World Cup being played in England, the India-West Indies match on June 12 also turned out to be the most-watched one. Over 18 million viewers tuned in late at night, making it one of the most-watched among all individual matches of both the T20 World Cups. However, to their disappointment, defending champion India lost its first Super Eight match. |
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| India's first win at T20 smashes TV rating records | 08-JUN-09 |
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| Delivering an average television rating of 3.9 per cent on STAR Cricket, the highest so far in the ongoing ICC T20 World Cup being played in England, the tournament’s third match played between India (winners) and Bangladesh on June 6 also turned out to be the most watched one. Over 13 million viewers tuned in late at night. |
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