| Advertisers bat for ODI cricket | 21-OCT-09 |
|
| After noting the recent poor television viewership of cricket tournaments, including the Twenty20 format matches, sports broadcasters, media agencies and advertisers say One Day Internationals (ODI) give the best return on investments. |
|
|
|
|
|
|
| Indian matrimonial websites top online advertisers' list | 25-SEP-09 |
|
| Matrimonial websites in the country have emerged the biggest online advertisers in the June-August period of this year. Personal or matrimonial sites issued 378 of the 3,778 online display ad campaigns released in India in the three months, garnering a share of 13 per cent, according to the Nielsen Online AdRelevance June-August 2009 report from The Nielsen Company. |
|
|
|
|
|
|
|
|
|
| Twist in the plot | 24-AUG-09 |
|
| Media planners and advertisers are focusing on the success of individual shows rather than the fast-changing ranking of channels. |
|
|
|
| More advertisers for performance-based payment | 17-AUG-09 |
|
| Major advertisers like Coca Cola, Proctor & Gamble and Tata Chemicals increasingly appear to be opting for a performance-based fee model over options like fee-based (calculation based on the cost of staff required to service an account, time and effort, plus overheads) and commission-based (percentage of the total budget) modes of payment. |
|
|
|
| ESPN STAR, advertisers on a sticky wicket | 16-JUN-09 |
|
| At least a dozen advertisers, including Reliance Communications, Nokia, Pepsi, Hero Honda, Maruti and Visa among others, and host broadcaster ESPN STAR Sports may find themselves on a sticky wicket with India’s exit from the current world Twenty20 cricket tournament. |
|
|
|
|
|
|
|
|
|
|
|
|
| IPL relocation prompts advertisers to mull budget cuts, pullout | 25-MAR-09 |
|
| The decision to relocate the second edition of the Indian Premier League (IPL) Twenty20 tournament to South Africa has prompted several key advertisers such as Hyundai, Havell's and Reebok, among others, to consider cutting back budgets or pulling out. |
|
|
|
|
|
|
| Advertisers look to consolidate | 11-FEB-09 |
|
| In these times of recession, advertisers are looking to increase the efficiency of their ad-spend. Besides a cut in outlay, they are consolidating their accounts and moving from multiple advertising agencies to a maximum of two-three agencies. There are also plans to shift regional-level accounts from regional-level agencies to national-level agencies. |
|
|
|
|
|
|
Content Guide
