| Google to acquire AdMob for $750 mn | 10-NOV-09 |
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| Eyeing to enhance its expertise in mobile advertising, internet giant Google Inc is all set to acquire mobile display ad technology provider AdMob for $750 million. |
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| Dhananjay Keskar new chairman of ASCI | 09-OCT-09 |
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| Dhananjay Keskar, Director of IBS, a business management school, was today elected chairman of the Advertising Standards Council of India (ASCI). |
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| Future Group expects Rs 100 crore from media business next year | 07-OCT-09 |
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| Future Group expects around Rs 100 crore from its media business by next financial year, up from around Rs 70 crore right now, riding on its outdoor media business, tailor-made packages for television advertisers, and revamped magazine launch. |
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| Madhukar Sabnavis: Adbhuta rasa in advertising | 02-OCT-09 |
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| There is something fascinating about Apple. It isn’t the biggest brand, yet it is the most talked about. The power of the brand comes from its products, and its owner Steve Jobs. From the Macintosh launched in 1984, it has given the world a series of products that have delighted consumers by bringing aesthetics to a functional technology category. |
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| Milking it | 17-SEP-09 |
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| While housewives across the country are complaining about high inflation levels, Mother Dairy has come up with a great advertising idea. It has put out advertisements saying it has not hiked prices of its toned milk and full cream milk. The move comes at a time when some of its competitors (like Amul) have raised prices. Mother Dairy says the advertisement has been issued in the public interest. |
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| The top 10 business bestsellers | 15-SEP-09 |
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| WORDS AT WORK
Author: Susan Benjamin
Publisher: Perseus Book Group
Price: Rs 746
ISBN: 0201154846
GUERRILLA MARKETING EXCELLENCE
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Company
Price: Rs 746
ISBN: 0395608449
GUERRILLA ADVERTISING
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Company
Price: Rs 793
ISBN: 0395687187
THE GREAT CRASH - 1929
Author: John Kenneth Galbraith
Publisher: Houghton Mifflin Company
Price: Rs 746
ISBN: 0395859999
THE FOUNDING FATHERS ON LEADERSHIP
Author: Donald T Phillips
Publisher: Warner Books
Price: Rs 746
ISBN: 0446674257
RADICAL MARKETING
Authors: Sam Hill and Glenn Rifkin
Publisher: HarperCollins
Price: Rs 793
ISBN: 0887309798
LANDING THE JOB YOU WANT
Authors: William C Byham and Debra Pickett
Publisher: Random House
Price: Rs 746
ISBN: 0609804081
HIGH OUTPUT MANAGEMENT
Author: Andrew S Grove
Publisher: Random House
Price: Rs 793
ISBN: 0679762884
THE LEADERSHIP MOMENT
Author: Michael |
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| Bhupesh Bhandari: Are celebrities worth their price? | 11-SEP-09 |
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| Purists will tell you that celebrity endorsement is nothing but lazy advertising. Instead of working on the brand, companies use a celebrity to create awareness and get the message across in a jiffy. The cost of creating the campaign may go up, but the money and time required to rub the brand in get reduced by a huge margin. |
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| 'Only premium ad fests will flourish' | 31-AUG-09 |
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| Terry Savage, chairman, International Advertising Festival, Cannes Lions, is in India to promote the recently instituted Spikes Asia Awards that are to be held in Singapore. In this interview with Sapna Agarwal, he says that the global slowdown will accelerate the trend of agencies becoming selective about award festivals. |
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| 'Localisation key to digital advertising' | 15-AUG-09 |
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| Advertising on the Internet is growing at a faster pace than the traditional media. The Rs 800-crore online advertising business, which grew at over 25 per cent a year before taking a beating due to the slowdown this year, is now showing signs of revival. However, online shopping was still in its infancy in India, according to speakers at a media conclave organised by the Indian School of Business here today. |
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| Jivox and Zee News announce strategic ’online video advertising’ partnership | 03-AUG-09 |
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| Bangalore based Jivox, India’s number one online video advertising company, and Zee News, India’s premier news and regional entertainment channels, today announced a partnership that enables advertisers to create, run and manage online video ads on Zee News online properties. With this partnership, Zee News has adopted the Jivox online video advertising platform, which is a powerful and unprecedented bundling of technologies that enable publishers to immediately monetize their inventory. |
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Content Guide
