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| All Perk-ed up | 19-NOV-09 |
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| If you are in the age group of 18-25, ‘go snacking’ in between class lectures or office meetings must be part of your daily routine. Cadbury has just added a dash of glucose energy to it. |
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| ITC hikes prices of two cigarette brands | 19-NOV-09 |
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| FMCG major ITC, the largest player in the domestic cigarette market, has increased prices of two of its brands, India Kings and Benson & Hedges, by Rs 10 and Rs 5, respectively. |
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| 'People want the web to be personal' | 17-NOV-09 |
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| Yahoo! in late September launched a global brand campaign — it broke in India early October — with a budget of over $100 million. This is a huge initiative from the Sunnyvale, California-headquartered internet services provider to recover the ground it has lost to rivals. It is also the first big move aimed at brand and market development from Carol Bartz after she took over as the CEO of the company from co-founder Jerry Yang early this year. India is a part of this campaign. And the person driving it is Executive Vice-president & Chief Marketing Officer Elisa Steele. Before she signed up with Yahoo! in March this year, Steele led the global brand strategy and integrated marketing of NetApp. She talks to Bhupesh Bhandari on the campaign and the other marketing strategies she has planned for Yahoo!. |
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| Pull a stunt | 16-NOV-09 |
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| Publicity stunts are a way for a brand to make waves, make a splash or blow the competition out of the water. |
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| Woman power fuels Scooty | 16-NOV-09 |
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| An award-winning marketing scheme that trains women to ride two-wheelers helps TVS ramp up sales. |
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| Court restrains HUL from running Vaseline ad | 14-NOV-09 |
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| Hindustan Unilever Ltd (HUL) has been restrained by a Kolkata civil court from running its current Vaseline advertisement in any medium or language till further orders. |
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| 'Simplicity is the key to get noticed' | 12-NOV-09 |
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| At a time when companies are testing boundaries to promote their brands with complex statements amid fleeting loyalty of consumers, Stanley Moss, brand guru and CEO & General Secretary of Sweden-based The Medinge Group, tells Chitra Unnithan that brands are best promoted by seeking consumer’s permission to communicate, and leave the decision-making to them. He was in India on an invitation from a business school in Ahmedabad. |
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| Versace mulls to expand presence in India | 11-NOV-09 |
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| Italian luxury brand Versace today said it is looking at expanding its presence in developing markets like India despite the global downturn, which has hit its business in the western markets. |
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Content Guide
