| Keeping brands alive key challenge for marketers | 28-SEP-09 |
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| Consider yourself to be an owner of a firm that had just launched a brand which is a roaring success... Hold your breathe... For that's just half the job done. To keep the brand name alive in the customers memory that a lot more you need to do, says a new book on marketing. |
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| Take action against hoarders and blackmarketers, says PM | 08-AUG-09 |
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| Prime Minister Manmohan Singh today said the Centre and States should not hesitate to take strong measures including against hoarders and black marketers to check the spiralling prices of essential commodities in the wake of delayed and deficient monsoon. |
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| Not just marketing | 22-JUL-09 |
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| The success of the Nano and Indian Premier League in Business Standard’s latest Brand Derby (reported in the Strategist section yesterday) should drive home three lessons for marketers. One, it is now possible for Indian brands to gain instant global recognition. Two, more than the money spent on promotion, it could be the idea behind a product which matters. And three, a great brand can be created quickly. |
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| Oil Marketers : Margins may slip | 09-JUN-09 |
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| With the government yet to decide on whether prices of petrol and diesel will be freed, oil marketing companies run the risk of losing money on retail sales. |
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| Madhukar Sabnavis: Heart over mind | 01-MAY-09 |
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| Consider a sample of advertising of some of the most successful brands in a number of fast-moving categories — toilet soaps, detergents, shampoos, skin care, toothpastes, teas, coffees, processed food. |
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| Oil marketers plan 3-fold hike in outlets | 04-FEB-09 |
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| After a year of sluggish growth in fuel retail outlets, the three state-run oil-marketing companies — Indian Oil Corporation (IOC), Bharat Petroleum Corporation (BPCL) and Hindustan Petroleum Corporation (HPCL)—have chalked out aggressive plans for expansion in the next financial year. They will be commissioning over 2,100 outlets in 2009-10 — over three times what they added in the current year — at an investment of about Rs 1,200 crore. |
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| COFFEE WITH BS: Hans-Kristian Hoejsgaard | 03-FEB-09 |
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| Timex's chief, who has five watches to match who he's meeting, wants to create luxury stores here with an Indian look - not the pale imitations of the West he constantly sees. |
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| Oil marketers to take a Rs 1,100-crore hit | 30-JAN-09 |
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| The fuel price revision on Wednesday is likely to wipe out the Rs 1,100 crore net revenue earned by the three oil marketing companies (OMC) — Indian Oil Corporation (IOC), Bharat Petroleum Corporation (BPCL) and Hindustan Petroleum Corporation (HPCL) — in the last one month, say officials from these companies. |
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| More than just a logo | 23-NOV-08 |
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| “The final test of a leader is that he leaves behind him in other men the conviction and the will to carry on”
Walter Lippman
Aren’t these very inspiring words especially perfect |
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| Answers to last week`s quiz (#059) | 19-AUG-08 |
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This Indian brand was named after the Maharaja of Jamnagar and was established in 1948. It was later taken over by the Birla group in 1952. Name the maharaja and the brand.
Digjam, named |
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Content Guide
